Digital marketing is constantly changing. Whether you’re just getting your video game company off the ground or you’ve spent years building your business, search engine optimization (SEO) should be a non-negotiable component of your digital marketing campaign.
SEO can help businesses target their audience and drive organic traffic to their website. With optimized content and great web design, SEO can help your business lower your marketing costs by avoiding the cost of pay-per-click (PPC) ads. If you’re still not convinced, here’s how SEO can fuel your business growth.
Utilizing Existing Content
Content creation is an essential ingredient to any successful SEO campaign, but what about your existing content? Whether you already have user-generated or in-house content on your website, SEO can help you take that content to the next level.
To start optimizing your existing content, consider your social media accounts. Your followers want something to play at all times, and your end goal is to make sure that they’re choosing your game. By transforming your existing content into engaging, valuable resources for your target audience, you’ll be able to raise brand awareness, captivate your target audience, and increase engagement.
For example, if you have an instructional blog post on your website with steps for downloading your game, try converting this piece of content into a video. Then, share it on your Facebook account. If you need inspiration, Rainbow Six Siege Operators offers countless blog posts, reviews, and guides on their website, making it a one-stop shop for gamers looking for their next game to play.
Generating Brand Awareness
When a gamer is looking for a new video game, they’re probably going to turn to Google to search for the latest games. When they search for terms like “best esports games 2021” or “top PC games,” you want to show up on Google’s first page of search engine results. To reach your target audience when they’re searching for you, you’ll need to use the right keywords.
There are countless SEO ranking factors to consider in your keyword research, from global popularity to competitiveness in the video game industry. In addition, when it comes to content creation, it’s essential to seamlessly integrate these keywords into your blog posts, FAQs, and landing pages. Ultimately, you’re writing to capture the attention of your website visitors—not just boost your search engine rankings.
If you’re too busy focusing on day-to-day operations to keep up with the latest algorithm changes, consider hiring an SEO agency to handle your digital marketing campaign. If you’re not sure where to start, try searching for a local SEO agency on Google with a search like “SEO agency Birmingham.” While it might take some time to find the right marketing partner, working with a reliable SEO agency can make all the difference for your business.
Search engine optimization involves a complex combination of “on-page” and “off-page” strategies designed to grow your business. Visibility in search engines can boost your website’s online presence and generate brand awareness, but you’ll need an optimized website to keep visitors on your website. And, at the end of the day, the longer people stay on your website, the more likely they are to convert.
Although filling your website with useful blog content and video game reviews can help fuel your SEO rankings, it’s not going to be enough to boost your conversion rate. To optimize your customer experience, you’re going to need an easy-to-navigate web design, mobile optimization, and fast page speed. A professional website design can set you apart from the competition, make a positive first impression on your website visitors, and keep them coming back to your website to check out new content.
From keyword research to web design, countless factors play into your video game company’s SEO strategy. Whether you decide to outsource your SEO campaign with an experienced agency or handle it yourself, SEO can have a dramatic impact on your business growth.